Privacy Policy

Blakes Forge

Last updated: 28 December 2025

Blakes Forge (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or use our services, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

Business name: Blakes Forge
Legal status: Sole Trader
Address: 3 Norman Avenue, Bradford, BD2 2LY, United Kingdom
Email: blakesforge@gmail.com

We are responsible for your personal data (this makes us the “data controller” under UK law).

2. What personal data we collect

Depending on how you use our website, we may collect the following information:

a) Information you provide directly

• Name

• Email address

• Postal address

• Phone number (if provided during checkout)

• Messages sent via contact forms

• Order details and purchase history

b) Account and transaction data

• Billing and delivery addresses

• Payment method selected at checkout

Important: We do not store your full payment card details. Payments are processed securely by third-party providers.

c) Automatically collected data

• IP address

• Device and browser information

• Pages visited and time spent on the site

• Cookies and usage data

This data is collected using Wix’s built-in analytics tools.

3. How we use your personal data

We use your information to:

• Provide blacksmithing services and handmade goods

• Process and fulfil orders

• Communicate with you about enquiries or purchases

• Manage customer accounts

• Improve our website and services

• Comply with legal and accounting obligations

4. Legal basis for processing

Under UK GDPR, we rely on the following lawful bases:

• Contract – to process orders and deliver goods or services

• Consent – where you choose to contact us or sign up for communications

• Legal obligation – for tax, accounting, and record-keeping

• Legitimate interests – to improve our website and business operations

5. Payments

Payments on our website are processed securely via:

• Wix Payments

• PayPal

• Apple Pay

• Google Pay

These providers handle your payment information in accordance with their own privacy policies and security standards. We do not have access to your full payment details.

6. Cookies and analytics

Our website uses cookies and similar technologies provided by Wix to:

• Ensure the site functions properly

• Analyse website traffic and usage

• Improve performance and user experience

Some cookies are essential, while others are used for analytics. You can manage or disable cookies through your browser settings. Depending on your location, you may also see a cookie consent banner.

7. Third-party services

We may share limited personal data with trusted third parties only where necessary, including:

• Wix (website hosting, analytics, ecommerce platform)

• Payment providers listed above

• Delivery and fulfilment services (where applicable)

All third parties are required to handle your data securely and lawfully.

8. How we store and protect your data

We take appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, or disclosure. Your data is stored securely using Wix’s infrastructure and is only accessed when necessary.

9. How long we keep your data

We keep personal data only for as long as necessary:

• Order and transaction records are kept to meet legal and tax requirements

• Contact enquiries are retained only as long as needed to respond

• Marketing data is kept until you withdraw consent

10. Your data protection rights

Under UK GDPR, you have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request deletion of your data

• Object to or restrict processing

• Request data portability

• Withdraw consent at any time

To exercise your rights, contact us at blakesforge@gmail.com.

11. Complaints

If you are unhappy with how we handle your data, you have the right to complain to the UK Information Commissioner’s Office (ICO):

Website: ico.org.uk
Phone: 0303 123 1113

12. Children’s data

Our website is intended for a general audience and is not specifically aimed at children under 13. We do not knowingly collect personal data from children.

13. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.